Innovative and Sustainable Rural Tourism in Sha Tau Kok Cluster: Showcasing the Unique Natural and Cultural Heritage of Mui Tsz Lam, Kuk Po, and Kat O

Proponent: School of Hotel and Tourism Management, The Chinese University of Hong Kong

Site: Mui Tsz Lam, Kuk Po, Kat O

Project Description

This project aims to showcase the unique cultural heritage of Mui Tsz Lam, Kuk Po, and Kat O through innovative themed rural tourism. The project focus is on product development, rural-to-urban marketing strategies, and sustainable brand building. The project team will design diverse, themed rural eco-tourism products, such as in-depth study tours, family rural trips, couple getaways, and even accessible tours for the visually and hearing impaired. Additionally, they will host carnival events, including village fishermen and Hakka cosplay experiences and a food festival, to encourage public participation. This will further protect cultural and natural values, promote sustainable development, and create long-term positive impacts for the community.

Grant Approved

HK$3,000,000

Project Duration

01/07/2025 ─ 30/10/2027

Project Update

Coming Soon